Get Savvy About Sun-Proofing (Age-Proof) Your Skin | Pure Beauty

 With the sun, sand and sea at your doorstep and a relaxed way of life, the tropics has it all.
We have all the sun we needed in tropics. We do not need to wait for a new season just to enjoy the sun because we're living in a summer-kinda-weather situation all year round. The sun can do a lot of good. It regulates sleep cycles, stimulates the body's production of vitamin D, and enhances feelings of well-being. But there's also a downside: Exposure to sun can lead to wrinkles, age spots, and skin cancer.

It is never too early to start thinking of ways to protect your  and sun-proof your skin. The best way to do so is by using products that can really nourish and protect from the inside out, before the worst damage happens. 

It is for these reasons that Watsons Philippines is so excited to announce the launch of a new product line that will be every Filipina’s best skin care regimen. The Pure Beauty innovative Urban Shield Line is a very special anti-pollution range of products that is the first of its kind in the country. Inspired by nature and infused with the gloriously antioxidant powers of pomegranate, it is a line perfected by science to become your skin’s most potent shield against skin-damaging elements. 

The Pure Beauty Urban Shield line is the brainchild of renowned Korean dermatologist, Dr. Seong J. Kim. Nine out of ten women, who tried this line at panel testing, claimed that their skin was more supple and hydrated after switching to this regimen. Imagine stepping out into the intense heat with three umbrellas to shield you from sun damage. Dr. Kim explains that this is what the three-level protection that Urban Shield offers- one layer having fermented pomegranate fruit extracts and other plant extracts with high antioxidant content, another having patented IBRs ® with anti-pollution and natural skin defense properties, and the final layer having ultra-shielding agents, Galactomyces Fermented Filtrate and Phyto- Placenta, which make the range the best of its kind.

Pure Beauty Urban Shield is composed of the following products:

1. Clarifying Foaming Cleaner
2. Clarifying Toner
3. Reviving Serum
4. Reviving Eye Gel
5. Protective Day Lotion
6. Renewal Night Cream
7. Recharging Mask
Makeup Remover Cleansing Wipes

And yes, I'm saving the best for last. Real talk: I'm obsessed with these wipes. No matter where I'm going, I always have this. I especially like to swipe away make up and dirt on my face with one of these. Not only do these wipes take off all of my makeup, they're also far from irritating. They're soothing, soft, and safe for my supersensitive skin. And hey, they don't leave behind that gross layer of slime like other cloths I've used. 

Packed with the power of all natural pomegranate extracts and Pure Beauty’s IBR ingredientswhich allow for deeper penetration through fermented natural ingredients, the Urban Shield line is anessential for girls-on- the-go. For the best protection against damaging pollution, which also helps revitalize your skin and repair dullness, be sure to choose Nature’s Best Barrier.

Visit all Watsons and SM Beauty Stores nationwide for your Pure Beauty fix! For product updates, follow Watsons at: or go to their website at

Share your Pure Beauty experience using the hastags: #PureBeautyUrbanShield,
#NaturesBestBarrier and #WatsonsPH.

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