THE LEVI’S 505 C
Born in 1967, the 505™
jean came of age in the 70s New York punk scene. Pop artists, graffiti writersand
rock stars all wore them, tore them and thrashed them. Otherwise known as the
unofficial stage-jean, the 505™ offers a lived-in, rocked-in, timeless fit.
For a look that seamlessly blends tough and bold with cool and
laid-back, a punk-rock inspired outfit is an ideal choice. 505™C exudes the
perfect punk-rock vibe.
The original zip fly, first created almost 50 years ago,the 505™ is one of our most popular fits for men and women. Beloved for its classic straight leg style and rigid denim, the 505™is great for all body types. Worn snug like Debbie Harry, or as the Ramones did with a little custom tweak to the leg, the 505™ proved a big hit with the Big Apple’s younger crowd who were keen to wear this innovative take on the original 501® button fly.
Today we introduce the 505ÔC,a modernized and remastered take on the ageless505™ fit.
The ‘C’ stands for customized because our designers have
created a customized straight leg with the perfect slim fit for today.
“The 505™was a symbol of
counter-culture. It rose to fame during an era of unrivaled
creativity in art and music. We’re excited to introduce a modern and slimmer
take on this classic. It’s equally and subversively sexy on
bothmen and women,” said Karyn Hillman, Levi’s brand Chief Product
Officer. “There’s no better time to
launch the 505™C. We noticed people are
buying the 505Ô vintage, particularly girls,
because the vintage 505Ô has a zipper, creating a
flatter front, and it does that amazing Levi's® inverted heart, perkybum thing
that vintage Levi's® do, so we wanted to recreate some of that.”
Fashion has seen a major return to vintage Levi’s® – both
on catwalks and on the street – it's become a real staple. It just looks good. Seasonal trends toward vintage revival,
authentic style and a “mom bum” make it all the more relevant.
Ripped jeans, which we take for granted now, were pioneered
on the Levi’s® 505Ôjeans. The 505Ôis
the infamous star on the front cover of the Rolling Stones' Sticky Fingers
album and plays a part in the beginning of punk rock.
The birth year of the
505™ also coincided with Summer of Love and an explosion of culture in the West
Coast. The late sixties was an incredible period for music, cinema,
counterculture and civil rights, and the Levi’s® 505™ was introduced at that pinnacle moment in
our hometown, San Francisco.]
Jeans meant to last forever. All you have to do is to reinvent it, tweak and style it up.
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